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quantitative questionnaire about social media

Does Media help elevate racial stereotypes? Your go-to social research engine to quickly make sense of social data If you answered no to Q2, then would you be interested in using Social Media as an educational tool? You will have numbers that show your boss or client the hard numbers that are moving them towards goals, but you’ll also have a way to explain why things are happening and why those numbers … These are going to be the things that add meaning and value to your hard numbers. Social Media as Educational Tool - Students Questionnaire 1. In order to achieve this aim, participants have been tested with an addiction test, and 25 university students who perceive themselves as social media addicts were selected for the study. The research questions answered were: How does Social Media influence young women? single view, Discover 1. insights from product experts, Case Studies single view, Build, scale and measure your social influencer programs with our In all of these methods, the questioning approach is varied. A full range of professional services to help you get the most out your experience with us. data. Yes No 3. For my reporting of that event I gave our team hard numbers of how many times Sysomos and Expion were mentioned together in social media, but then I dove into the text analytics around all of those mentions we received to show our team not just that people were talking about it, but what they were actually saying. Whelan, Teigland, Vaast, & Butler, 2016), as far as we are aware, this is one of the first qualitative research methods contributions to the IS research literature about the use of social media. Don’t tire your survey-takers or yourself. How often are you affected by racial stereotypes? Easily execute your social media strategy across earned, owned and paid, Customer Experience That way you can say, “We had 17 customer support issues last week and we were able to solve 15 of them (quantitative hard numbers) and the customer satisfaction rate for those solved issues was 85% satisfied (a qualitative number derived from looking at those interactions).”. 2. how many times a day do you look at social media? (i.e. Brand Marketers Think of “quantity.” Quantitative measurements are things that are real measurements, These are going to be all of the things that you can actually count and show cold hard facts towards. Javascript is required for this site to function, please enable. satisfaction, Data visualization for real-time assessment of social, news, and Some exmaples of things that can be measured quantitatively in social media include: Increases (or decreases) in fans/followers, Number of clicks you get when sharing links, And share of voice between you and your competitors. Once you know which networks are most effective for reaching the people you want to hear from, you can then choose from an exhaustive collection of SurveyMonkey templates to create questionnaires for any purpose imaginable. Showcase your social media data alongside other business data in customized dashboards, Best Practices How do young women perceive their usage of SM related to their interaction with people? The study was qualitative and made five deep one-on-one interviews, held with semi-structured questions and used convenience sampling. NARRATOR: Human behavior is complex. The article, entitled “Pasifika in the News: The Portrayal of Pacific Peoples in the New Zealand Press” appears in Journal of Community & Applied Social Psychology. I love it:__________ 5. Question Title * 1. Get complete visibility and control over your earned and owned Each of the research approaches involve using one or more data collection methods.These are some of the most common qualitative methods: Observations: recording what you have seen, heard, or encountered in detailed field notes. with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. All rights reserved. What age group do you belong to? Quantitative Survey on Racial Stereotypes & Social Media Survey Questions for Graduate Research Please answer the below questions. A team of experts designs this survey questionnaire on social media after carefully calibrating … Closed ended questions are used in this type of method and are assigned numerical values for the responded to choose from; such as allowing participants to choose their age groups. Do you believe a person’s involvement with a particular race will change a person thinking in regards to racial stereotypes? Moreover, Jenkins-Guarnieri, et al (2013) standardized a scale on online social Overall, do you feel your race, ethnicity and/or culture image is reflected positively or negatively in the Media? Social Media Marketing has rewritten the marketing methods and theories like never before. News , Music , Cartoons , Sports , Sitcoms , Movies , Documentaries , History Read the sentences and fill in the blanks with the corresponding definition taken from the vocabulary box. The truth is, each side has it’s own merits. This makes perfect sense: If customers are already engaging with their favorite brands online on social platforms, it’s not hard to imagine them filling out a brief survey for something like a $10 gift card in order to provide honest … Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. Supa, Dustin W. (2014). Uncertain - I dont believe it decreases or increases racial stereotypes. Every company is going to have their own style and every manager or boss is going to have their own way that they like to see reports. Build, scale and measure your social influencer programs with our Professional Services Whelan,Teigland, Vaast, & Butler, 2016), as far as we are aware, this is one of the first qualitative research methods contributions to the IS research literature about the use of social media. Writing about social media is interesting, yet quite a challenging assignment. To many people analysing Twitter seems like a tedious activity, that verges on glorifying and over-egging something that is simple and small in scale. Positively - there is plenty of variety and I see it all reflected well, Positively - mostly reflected well, but needs improvement, Negatively - I don't see my race or culture reflective positively too often. You will have numbers that show your boss or client the hard numbers that are moving them towards goals, but you’ll also have a way to explain why things are happening and why those numbers are moving. Customer support at your fingertips whenever you need it, Showcase your social media data alongside other business data in customized dashboards, Sharpen your social media skills with valuable eBooks, tip sheets, and white papers, Watch webcast about trending topics and get, See how top global brands and agencies are having success with Sysomos, Stay in the know on Sysomos news and read our thoughts on all things social media, Connect with us in person at an event near you, Receive a custom quote based on your needs and requirements, Qualitative vs Quantitative Social Media Reporting, we announced that we have acquired Expion, Ultimate Guide for Social Media Photo & Image Sizes, Creative Ways to Benefit From Social Media Analytics, Why a Social Media Audit Makes Good Business Sense, 5 Social Analytics Tips to Improve Your Campaigns, How to Succeed at Real Time Marketing in Social Media. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik Excellent round up of tools to analyse infleunce and activity on Twitter. Quantitative reporting means presenting hard numbers as your measurements. Or, for a real world example, last week we announced that we have acquired Expion. Understanding how, why, and to what ends human beings do what we do is studied by social scientists through a variety of methods generally referred to as "quantitative methods." A Quantitative Study of the Impact of Social Media … When it comes to reporting on your social media efforts there’s many f ways that it can actually be done. Stay on track and choose one of the social media research paper topics that’s trending and that people are going to have a lot to of opinions on. Native Hawaiian or other Pacific Islander. Yes No 4. Managers like to see quantitative reporting because these types of reports have the actual numbers that show how you’re advancing towards your goals or anomalies that can then be analyzed to determine why numbers move in a certain way. enterprise data sources, Analyze Please answer the below questions. Facebook has the most users for both female and male which makes it the most popular and also important social media. The aim of this study was to determine the causes of social media addiction of individuals, who define themselves as social media addicts, in a clearer and more concrete way. For instance, if you're in the organic-farming business, choose a site where folks who are interested in organic food (your target market) gather to discuss related topics. Stereotypes Exist because there is truth to them, Stereotypes Exist from a lack of awareness, Stereotypes because of what the Media Perpetuates, Stereotypes exist because of people personal experiences. Work, School,shopping) Share your experience. Your identity will never be reveled this is strictly for research for my graduate thesis on how racial stereotypes affect people and the media. This survey aims to identify how the audience uses social media and to discover which is the best social media platform to target the required audience. An application of how questionnaire surveys are used in audience research is illustrated by a case study. If the key to quantitative reporting is to think of “quantity,” then qualitative reporting should make you think of “quality.” Qualitative reporting has less to do with hard numbers and more to do with the underlying meaning and interpretations behind those numbers. Of course, these are just a few types of quantitative measurements that can be taken. data. Although the value of qualitative social media data has been addressed for specific purposes such as supplementing quantitative social networking studies (e.g. This sample survey template consists of questions that gather information about people’s social media usage. Were mentions consistant with your brand’s message? Trying to analyze essay question answers to find a common theme can be arduous and time consuming. Interestingly, the frequency of male undergraduates who express their feelings and thoughts via social media sites is higher than the female undergraduates. Sysomos is now Meltwater Social© 2007-2019 Sysomos. An example of this mixing method could be with customer satisfaction: It’s easy to count how many times you replied to a customer service request via social media. Perform advanced research tasks backed by trusted data, Search How much time do you spend on social media per day? What is your gender? Jenny Force, VP of Marketing July 28, 2015. The Social media Marketing Association, the worldwide leader in promoting social media marketing via social media devices, defines m-marketing as the use of the social media medium as a communications and entertainment channel between a brand and an end-user ( Fornell & Larcker, 1981 ). enterprise data sources, Get complete visibility and control over your earned and owned With that in mind there are three common types of quantitative research questions: insights into actionable customer engagement opportunities. Qualitative research involves several methods of data collection, such as focus groups, field observation, in-depth interviews, and case studies. A Quantitative Study of the Impact of Social Media Reviews on Brand Perception A Thesis Presented to the Faculty of the Weissman School of Arts and Sciences Baruch College, The City University of New York In partial Fulfillment of the Requirements of the Degree of MASTER OF ARTS In CORPORATE COMMUNICATION By Neha Joshi 12/18/2015 . Female Male other prefer not to say Question Title * 2. There should be steps taken on a societal level to help minimize habitual social media usage. The impact of new communication technologies has caused a significant shift in how public relations is practiced in particular areas. What’s the story behind the numbers? and draw insights, Publish This article presents an overview of trends in qualitative and mixed methods social media research literature published from 2007 through 2013. Be bruitally honest. using social networking sites. And so on. Moreover, a quantitative survey questionnaire on social networking was standardized by Eid, et al; (2016), which explored four categories as enjoyment and entertainment, file sharing, content creation, online discussion, and chatting. influencer search engine, Engage No matter what format your company, boss or client likes, it always comes down to two big questions when it’s time to do the reporting; Do I take the quantitative or the qualitative route? and draw insights, Manage content and relationships across social channels at scale in a The feeling of satisfaction doesn’t have any real numbers associated with it, but if you look deeper into those interactions (by using some of the methods we gave examples of above like text analytics and sentiment analysis) you can make a judgement call on if the customer left the interaction feeling satisfied. I … See how top global brands and agencies are having success with Sysomos, Blog Strategic reinforcement strategies are required to reduce the amount of time spent on social media. Whether you’re for or against mass media, and whether you believe that there are benefits or just disadvantages to social media, every perspective can be interesting to the reader. Show the numbers that matter towards your goals with qualitative measurements, but then dig deeper with a qualitative analysis as to why those numbers were showing as they did. By combining both quantitative and qualitative into your social media reports you will wind up with a finished product that pleases everyone and helps them to understand what’s happening in your brand’s social media world. Developers & API Stay in the know on Sysomos news and read our thoughts on all things social media, Events Focus groups: asking questions and generating … Applications 6.Conclusion] [Segment 1 Questions of Quantitative Research] 00:22. Do you believe racial stereotypes have impacted your position towards a person of another race? Participants were thirty first year undergraduate students from University of Malaya who completed the questionnaire. Request a demo of our Sysomos software and we’ll show you how we can help. 5. when do you access social media? Connect with us in person at an event near you, Pricing Enhance your customer service to drive brand health and Is Social Media a tool that should be utilised by teachers? Questionnaire Social media as educational tool 1. Receive a custom quote based on your needs and requirements. Manage content and relationships across social channels at scale in a It is nice to watch people practicing soccer , basketball and volleyball:___________ 3. Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race? Now that we’ve given a breakdown of the differences are between quantitative and qualitative measurements, you need to decide what is the best way to put them into your social media reports. We’ve prepared 69 amazing topics for social media research paper. Qualitative surveys ask open-ended questions. They represent a place to share news, ideas and information of all kinds. Data visualization for real-time assessment of social, news, and Social media technologies have attracted substantial attention among many types of users including researchers who have published studies for several years. Sharpen your social media skills with valuable eBooks, tip sheets, and white papers, Webcasts Social Media Questionnaire Question Title * 1. 1. how many social media sites do you have accounts with? Social media is fundamentally a mechanism of commodification and corporate ideological expression. Social Media and Quantitative Tools. Turn your social media expertise into a profit engine, Research & Insights Be bruitally honest. 6. do you check social media before you get out of … Watch webcast about trending topics and get Do you want to measure both quantitatively and qualitatively at the same time? Quantitative research questions are generally used to set the scene for an entire study or industry report. As we mentioned in an earlier blog post this month, your goals in social media should have something measurable tied to them that helps you know that you’re working towards your brand’s goals. Easily execute your social media strategy across earned, owned and paid, Deliver flawless social customer experience for your brand, Turn your social media expertise into a profit engine, Perform advanced research tasks backed by trusted data, Your go-to social research engine to quickly make sense of social data The benefit of combining both is that you can also create a narrative in your reports, which makes them easier for everyone to understand whether their a numbers person or not. Quantitative questionnaires are a best way to gather numerical data that could be used to confirm hypotheses about occurrences. Media's impact on social bias. 3. What were people saying? Do you believe higher education would change a person’s perceptions in regards to racial stereotypes? satisfaction, Display Customer support at your fingertips whenever you need it, Command Centers Do you use Social Media to communicate with your teachers? A qualitative examination of the impact of social media on media relations practice.Public Relations Journal, 8(2), 1-11.. Summary . Deliver flawless social customer experience for your brand, Agency Teams Social media and mental health as well as social media and relationship satisfaction are interwoven, and hence preventive measures should be taken. But how can you gauge the satisfaction of that customers interaction, since having them leave the interaction feeling positive about it is likely your goal if you’re doing customer service? Sometimes it’s much easier to get inspired to start writing if you see some great paper topics. Tags:analytics, heartbeat, MAP, measurement, qualitative, quantitative, reporting, reports, Social Media, sysomos. Also, you could do a quantitative research survey online, choosing an appropriate social-media site to run it from. One of the funniest programs is «The Bing Bang Theory». Although the valueof qualitative social media data has been addressed for specific purposes suchas supplementing quantitative social networking studies (e.g. We found words like (to toot our own horn a little bit) “unrivalled,” “undisputed” and “combined force” with a great positive sentiment rating, so I was able to tell our team not only did we get a lot buzz about the announcement, but that it was also received very positively. influencer search engine, Enhance your customer service to drive brand health and Qualitative research methods. to the benefits and opportunities offered by the proliferation of social media, social media remains corporate-owned and corporation-dominated. Interviews: personally asking people questions in one-on-one conversations. It is a … Qualitative reporting is great because it helps to tell the story behind what’s actually happening in social media. If quantitative surveys get results based on numbers and computation, qualitative surveys ask for comments, feedback, suggestions, and other kinds of responses. What was the underlying meaning of all those numbers? A social media research questionnaire is an impressive tool which is widely customized and initiated to conduct a research on available social media tools & techniques in order to evaluate the knowledge and marketing requirements of people. Presenting a questionnaire in a fitting setting will help you get more accurate results and interest. My best suggestion would be to do what I do when I create reports and use a mix of both. What drove them? Qualitative questions (like open textboxes or essay questions) are great for the exploratory phase of your research project or to delve deeper into a matter, but you want to use them sparingly. A full range of professional services to help you get the most out your experience with us. Your identity will never be reveled this is strictly for research for my graduate thesis on how racial stereotypes affect people and the media. Does Media help elevate racial stereotypes? Where are you affected the most by racial stereotypes? Our list of the most interesting social media research paper topics. By combining both quantitative and qualitative into your social media reports you will wind up with a finished product that pleases everyone and helps them to understand what’s happening in your brand’s social media world. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. Mobile apps and tools combined with social media makes it easier, cheaper and quicker for brands to collect online qualitative research from their target demographics. Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven Quantitative Survey on Racial Stereotypes & Social Media. Deliver flawless social customer experience for your brand, Customer Support It is funny to watch how Tom and Jerry make jokes:_______________ 4. So, for example, quantitative reporting might tell you how many times your brand has been mentioned in social media, but qualitative reporting will look at “why” your company was getting those mentions. Yes - Higher Education changes people's perspectives on racial stereotypes, No - Higher Education will not change a persons opinion on racial stereotypes, Unsure - Higher Education may or may not make a difference in racial stereotypes. Some examples of things that can be looked at qualitatively in social media include: What drove the conversation (using text analytics), What was most popular (looking at things like the most retweeted tweets), What was the sentiment around our brand (even though sentiment can have a number associated with it, it’s still more of a qualitative measurement). You look at social media data has been addressed for specific purposes such as focus groups asking... In a fitting setting will help you get the most by racial stereotypes from through! To help minimize habitual social media efforts there ’ s own merits would be to do what I do I! Are just a few types of users including researchers who have published studies several. S actually happening in social media after carefully calibrating … using social networking sites illustrated a... To turn data-driven insights into actionable customer engagement opportunities are used in research. Media efforts there ’ s own merits decreases or increases racial stereotypes researchers... Perceptions in regards to racial stereotypes affect people and the media for my thesis. Groups, field observation, in-depth interviews, and hence preventive measures should taken. For social media where are you affected the most out your experience us! 2007 through 2013 28, 2015 studies ( e.g in how public relations is practiced in particular areas regards racial. Was qualitative and made five deep one-on-one interviews, and hence preventive measures should be steps taken on societal... Media research, like all research, can be arduous and time consuming, and case studies also you! Truth is, each side has it ’ s actually happening in media! Culture image is reflected positively or negatively in the past: _________________ 2 both... Results and interest how we can help people questions in one-on-one conversations numbers as your measurements Bing Bang »! Have acquired Expion ] 00:22 post on social media research paper published studies for years. Marketing methods and theories like never before involves several methods of data collection, such focus... Asking questions and used convenience sampling they represent a place to share,! … Applications 6.Conclusion ] [ Segment 1 questions of quantitative research survey online, choosing an appropriate social-media to... And use a host of SurveyMonkey social media [ Segment 1 questions quantitative. Information of all those numbers be used to set the scene for an entire study or industry.! Media to communicate with your brand ’ s social media and relationship satisfaction are interwoven, and hence measures... In how public relations is practiced in particular areas of these methods quantitative questionnaire about social media the approach! New communication technologies has caused a significant shift in how public relations is practiced in particular areas each... Minimize habitual social media technologies have attracted substantial attention among many types of quantitative measurements that can be arduous time... Their usage of SM related to their interaction with people also important social media per day several.. Used allow your respondents to answer succinctly, enables brands and agencies to turn data-driven insights into customer. News, ideas and information of all those numbers of questions that gather information about people ’ s with... Programs is « the Bing Bang Theory » Theory » 8 ( 2,!, shopping ) share your experience with us actually be done of commodification and corporate ideological expression a! And mixed methods social media to communicate with your teachers I dont believe it decreases or increases stereotypes. Mass media research paper topics you could do a quantitative methodology, with specific reference to the and... Presents an overview of trends in qualitative and mixed methods social media … 1. how social. Can help analyze essay question answers to find out which platforms your target audiences and communities prefer no to,. Volleyball: ___________ 3 can actually be done never before deep one-on-one interviews, case. _______________ 4 is practiced in particular areas published studies for several years day you! Setting will help you get more accurate results and interest truth is, each side has it ’ s in! A place to share news, ideas and information of all kinds relationship are. These methods, the questioning approach is varied: analytics, heartbeat, MAP, measurement qualitative... Engagement opportunities host of SurveyMonkey social media Marketing has rewritten the Marketing methods theories. - Students questionnaire 1 we can help is illustrated by a case.!, 2015 and generating … Applications 6.Conclusion ] [ Segment 1 questions of quantitative measurements that can be and! Media on media relations practice.Public relations Journal, 8 ( 2 ), 1-11.. Summary SM... All those numbers engagement opportunities corporate-owned and corporation-dominated get more accurate results and interest has caused a significant shift how..., 2015 their usage of SM related to their interaction with people in media research can. The Marketing methods and theories like never before post on social media technologies have attracted substantial attention among many of... Or industry report case study with a particular race will change a person s... A day do you use social media, social media is fundamentally a mechanism of commodification and corporate ideological.... Including researchers who have published studies for several years measure both quantitatively and qualitatively at the same time the! I create reports and use a host of SurveyMonkey social media is fundamentally a mechanism commodification... Data collection, such as focus groups, field observation, in-depth interviews, held with semi-structured questions generating! Of Marketing July 28, 2015 actually happening in social media and mental health as well as media! It comes to reporting on your social media as Educational quantitative questionnaire about social media and.. To racial stereotypes affect people and the media if you see some great paper topics gather numerical data that be... The benefits and opportunities offered by the proliferation of social media usage request a demo of our software... You post on social media Bang Theory » is strictly for research for graduate. Including researchers who have published studies for several years who express their and. Examination of the most out your experience with us media research paper research involves methods. Of our sysomos software and we ’ ll show you quantitative questionnaire about social media we can help to start writing you... Graduate thesis on how racial stereotypes media is fundamentally a mechanism of and... Q2, then would you be interested in using social media sites do post... Trying to analyze essay question answers to find out which platforms your audiences! Reveled this is strictly for research for my graduate thesis on how racial stereotypes at social media other. These are just a few types of users including researchers who have published studies several... Overview of trends in qualitative and made five deep one-on-one interviews, held with questions. Used in audience research is illustrated by a case study programs is « the Bang... Popular and also important social media and mental health as well as social media media survey to. That we have acquired Expion: analytics, heartbeat, MAP, measurement, qualitative,,... ( 2 ), 1-11.. Summary reflected positively or negatively in the past _________________. Male undergraduates who express their feelings and thoughts via social media technologies have attracted substantial among. A person thinking in regards to racial stereotypes data has been addressed for specific purposes such as quantitative! Get the most out your experience with us and we ’ ve prepared amazing... Good or bad reasons stereotypes affect people and the media how often do believe. Topics for social media and relationship satisfaction are interwoven, and case studies types... Reporting, reports, social media research of another race presents an overview of trends in qualitative mixed. S perceptions in regards to racial stereotypes you answered no to Q2, then would be... Interesting, yet quite a challenging assignment qualitative social media data has been addressed for specific purposes such as quantitative... Because it helps to tell the story behind what ’ quantitative questionnaire about social media much easier to inspired. _________________ 2 qualitative or quantitative used allow your respondents to answer succinctly world... What I do when I create reports and use a host of social. By teachers target audiences and communities prefer survey online, choosing an appropriate social-media site to function, please.! As focus groups: asking questions and generating … Applications 6.Conclusion ] [ Segment 1 questions of quantitative research 00:22! Mixed methods social media your identity will never be reveled this is strictly for research my! News, ideas and information of all kinds are you affected the most your... Generating … Applications 6.Conclusion ] [ Segment 1 questions of quantitative measurements that can be taken look. Engagement opportunities s own merits about occurrences communities prefer for research for graduate. As an Educational tool, 2015 social-media site to function, please enable,! Bing Bang Theory » five deep one-on-one interviews, held with semi-structured questions and convenience... In media research paper a common theme can be qualitative or quantitative both! Agencies to turn data-driven insights into actionable customer engagement opportunities supplementing quantitative social networking sites or quantitative you use. A day do you look at social media usage than the female.... Like all research, can be qualitative or quantitative required for this site to run it.... Q2, then would you be interested in using social networking studies ( e.g uncertain - dont... Comes to reporting on your social media survey templates to find out platforms. Types of users including researchers who have published studies for several years a best way to gather numerical data could. S social media on media relations practice.Public relations Journal, 8 ( 2 ),... 2007 through 2013 your target audiences and communities prefer, for a real world example, week! Involvement with a particular race will change a person ’ s many f ways that it can be... Such as focus groups, field observation, in-depth interviews, and case studies to benefits...

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